2010 Company 4 Marketing Services GmbH (C4) becomes 15 years old. That's 15 successful years' "service for marketing and sales promotion" with a focus on the entire supply chain for promotional products and printed matter.
Read more ...
Read more ...
C4 was founded at 1st of January, 1995 through a management buy-out of the marketing services department of an international pharmaceutical company. From the beginning, great emphasis was placed on consistent, continuous IT-based process management. With the development of the Business Platform HyBizz! C4 has been a pioneer in Web-to-Logistics. The result could be guaranteed for customers with optimum transparency and controlling.
C4 is now the ideal partner for outsourcing projects in marketing and sales. For the supply of external services, offices and stores will provide customers access to a protected Internet Platform "HyBizz!" (www.hybizz.de), now available in version 2.0. The result is greater accountability in the periphery, more transparency in the headquarters.
The company is headquartered in Ismaning, a suburb in the north of Munich. It has a logistics center in the Logic Park Garching Hochbrück with a total area of approximately 3,000 square meters with a capacity of 5,000 pallet spaces and comprehensive service zones. In recent years, C4 employed a strain of an average of 20 employees in permanent employment.
As a specialist in advertising and printed material logistics Company 4 (C4) is already offering 10 years its customers full control of all logistics activities on the Internet. 2010 C4 shows with the launch of the HyBizz! 2.0 again its leadership position in terms of "web-to-Logistics." "Transparenced and controlled" despite (or perhaps through) Outsourcing - Company 4 is offering its customers - more relevant than ever, professional as ever!
Read more ...
Read more ...
10 Years Web-to-Logistics
With HyBizz! "My Personal Business Platform" authorized marketing and sales staff of the C4 clients are allowed to plan, control, follow and evaluate all marketing and logistics activities online. The HyBizz! provides a total of 4 service modules in the areas of promotion (advertising trade), dialog (direct marketing, logistics (storage and advertising costs) and events (exhibition and event organization).
With HyBizz! "My Personal Business Platform" authorized marketing and sales staff of the C4 clients are allowed to plan, control, follow and evaluate all marketing and logistics activities online. The HyBizz! provides a total of 4 service modules in the areas of promotion (advertising trade), dialog (direct marketing, logistics (storage and advertising costs) and events (exhibition and event organization).
A unique focus of HyBizz! lies in e-logistics for advertising, merchandising products, printed matter and samples:
The logistics service module is a sophisticated tool for professional e-business. In the center: A specific platform to the needs of field sales, branch offices or shops concerted order. In addition, it has extensive control and monitoring mechanisms and away the opportunity for targeted individual statistical analysis and reporting of all logistics activities. Each customer receives a personal, secure and individualized login. The special fact: HyBizz! is offered in the standard version without additional cost. A unique Business Model! In an industry where normally only the price is counting, HyBizz! is the tool that makes the difference:
The logistics service module is a sophisticated tool for professional e-business. In the center: A specific platform to the needs of field sales, branch offices or shops concerted order. In addition, it has extensive control and monitoring mechanisms and away the opportunity for targeted individual statistical analysis and reporting of all logistics activities. Each customer receives a personal, secure and individualized login. The special fact: HyBizz! is offered in the standard version without additional cost. A unique Business Model! In an industry where normally only the price is counting, HyBizz! is the tool that makes the difference:
Complete transparency of all logistic actions!
HyBizz! C4 has been used more than 10 years ago for the first time, as e-business was still in its infancy - not to mention the advertising e-business. Already at that time the focus of the vision of company founder and CEO Dr. Dieter Trautmann was to generate a "differentiation from the competition through increased transparency and Controlling". In the following years, the HyBizz! was continuously developed and used by leading customers.
2010 appears Hybizz! 2.0 (www.hybizz.de). "Joy of Use" was used as the big issue for the transformation of HyBizz!. Following the theory, through a design that has a "fun" principle, the intensity of use of the site and even the web shops can generate an increased revenue. Modules such as a rental shop (for such booths or displays), and the campaign module (the optimal amount planning of advertising media) were added. . In addition, the areas of events and dialogue have been extensively developed.
BPO with HyBizz!
Focus on core competencies is a strategic success factor for growing businesses. This tendency towards the business process outsourcing (BPO), especially valid in growth and shrinking processes. Therefore, more companies are outsourcing their logistics and marketing activities. Especially in the field of dialogue marketing we are seeing a significant change (additional communication channels in addition to communicating via its own sales representatives) and the associated use of appropriate service providers.
1. Various statistics are available at all times on all orders of all employees. Thus, the budget holders have the best view of all logistics costs, and how to distribute them to employees or customers.
2. Budgeting and quota limits, with limitations (for example, for countries subsidiaries / sales representatives, etc.) can be easily realized. Thus the optimal control of the budget is possible.
3.Demand Merchandising amounts planning ("Purchasing on demand") can be realized through the campaign module. To avoid unnecessary overproduction.
4. All stocks are authorized for each employee is always available online, always updated and in real time.
5. Of course, the tracking and tracing functions of our postal services are provided. Thus, each order can be followed and checked.
6. The monitoring of minimum amounts allows timely reordering of expiring items and prevent delivery failures.
2. Budgeting and quota limits, with limitations (for example, for countries subsidiaries / sales representatives, etc.) can be easily realized. Thus the optimal control of the budget is possible.
3.Demand Merchandising amounts planning ("Purchasing on demand") can be realized through the campaign module. To avoid unnecessary overproduction.
4. All stocks are authorized for each employee is always available online, always updated and in real time.
5. Of course, the tracking and tracing functions of our postal services are provided. Thus, each order can be followed and checked.
6. The monitoring of minimum amounts allows timely reordering of expiring items and prevent delivery failures.
HyBizz! C4 has been used more than 10 years ago for the first time, as e-business was still in its infancy - not to mention the advertising e-business. Already at that time the focus of the vision of company founder and CEO Dr. Dieter Trautmann was to generate a "differentiation from the competition through increased transparency and Controlling". In the following years, the HyBizz! was continuously developed and used by leading customers.
2010 appears Hybizz! 2.0 (www.hybizz.de). "Joy of Use" was used as the big issue for the transformation of HyBizz!. Following the theory, through a design that has a "fun" principle, the intensity of use of the site and even the web shops can generate an increased revenue. Modules such as a rental shop (for such booths or displays), and the campaign module (the optimal amount planning of advertising media) were added. . In addition, the areas of events and dialogue have been extensively developed.
BPO with HyBizz!
Focus on core competencies is a strategic success factor for growing businesses. This tendency towards the business process outsourcing (BPO), especially valid in growth and shrinking processes. Therefore, more companies are outsourcing their logistics and marketing activities. Especially in the field of dialogue marketing we are seeing a significant change (additional communication channels in addition to communicating via its own sales representatives) and the associated use of appropriate service providers.
"The benefits of business process outsourcing, such as increasing the overall efficiency and pace of innovation, access to state-of-the-art expertise, scalability, security, flexibility and, not least of risks are obvious.
...
For companies it is extremely important to make sure not to lose control. This security, we offer our clients. With HyBizz! you strengthen the decentralized responsibility and simultaneously achieve full transparency and control in the headquarters. As a result, this means a significant reduction in administrative burdens."
...
For companies it is extremely important to make sure not to lose control. This security, we offer our clients. With HyBizz! you strengthen the decentralized responsibility and simultaneously achieve full transparency and control in the headquarters. As a result, this means a significant reduction in administrative burdens."
quote Dr. Trautmann, CEO of the Company 4.
A first look at HyBizz! obtain candidates for the trial account.
Apply for access click on: www.hybizz.de - the Company 4-button and then go sign up on "New" or just send an email directly with your company name and contact information to: inga.trautmann (at) company4 . de
We'll arrange for you an interview with Dr. Trautmann! Appointments, high-resolution photos and further information at: +49 89 - 3214250 or inga.trautmann (at) company4 . de
We'll arrange for you an interview with Dr. Trautmann! Appointments, high-resolution photos and further information at: +49 89 - 3214250 or inga.trautmann (at) company4 . de
HyBizz! Logistic Service Center
Short description: "Storage & Shipping"
With the "Warehouse & Dispatch" tool of the HyBizz! the customer can retrieve directly from the C4 embedded advertising and printed matter and sent to any address. This is not an online shop but a pure order platform. So customers at C4 reach more and more accountability in the periphery and more transparency at the headquarters.
Features storage & shipping
Short description: "Storage & Shipping"
With the "Warehouse & Dispatch" tool of the HyBizz! the customer can retrieve directly from the C4 embedded advertising and printed matter and sent to any address. This is not an online shop but a pure order platform. So customers at C4 reach more and more accountability in the periphery and more transparency at the headquarters.
Features storage & shipping
1. Article Directory with images, article master data sheet with detailed descriptions and current stocks online
2. Discrete Shipping via shopping cart, shipping line tool to equip field lines, user-definable "favorites" baskets, target trunk
3. Quota of orders by maximum limit per item and user groups, budgeting and cost burdens, closures
4. Delivery history with tracking and tracing, shipment notification via email
5. Inspection of incoming monitor interface to your purchasing system, automatic document-delivery
6. Minimum level warning system, with optional automatic re-orders-offer
7. Stock-adjustment system to eliminate slow-moving items
2. Discrete Shipping via shopping cart, shipping line tool to equip field lines, user-definable "favorites" baskets, target trunk
3. Quota of orders by maximum limit per item and user groups, budgeting and cost burdens, closures
4. Delivery history with tracking and tracing, shipment notification via email
5. Inspection of incoming monitor interface to your purchasing system, automatic document-delivery
6. Minimum level warning system, with optional automatic re-orders-offer
7. Stock-adjustment system to eliminate slow-moving items
Company 4 Marketing Services is founded as a full-service provider for the pharmaceutical industry. Logistics Center with headquarters in Unterschleissheim.
Initial development of HyBizz! My Personal Business Platform. Accelerated expansion of the business unit logistics, Logistik Outsourcing of the Center for Garching Hochbrück with magnification.
Enhanced customer diversification and strategic realignment:Focusing on the 4 business areas: promotion, dialogue, Logistics, Events.
.
Development of related industries.
Development of related industries.
Consolidation "Integrated services along the supply chain for promotional products and printed matter" with a special focus on the business promotion and logistics. Move-in an additional warehouse in Garching-Hochbrück.
Consolidation of the two warehouses, reference, Move-in LogicPark Garching-Hochbrück.
Official Partnership OSRAM for advertising sales. Strengthening the middle management level through the transfer of additional procuration at Vanessa Maier and Inga Trautmann.
Launch HyBizz! 2.0. Strategic expansion of e-commerce business: From a pure B2B approach toward multi-channel solutions for merchandising items and sale merchandise.
with Dr. Dieter Trautmann (Managing Director Company 4)
Over the years, the C4 developed by a pharmaceutical full-service provider towards a service-industry partner for advertising material and printed matter. How did that come about?
In constant dialogue with our customers, we have developed in recent years our core competency on which we focus all our efforts today: "Services along the supply chain for promotional products and printed matter." Our services have always been the result of the expectations and needs of our customers. That is what we measure our resources and develop them further, all the time. In other words: At the top is for us always the customer. The orientation to their needs is our always our first priority. The focus on the areas of performance promotion, Dialogue, logistics and events as well as expansion into other industries was therefore a customer-driven and for us through and through logical choice.
We are positioning ourselves primarily as a problem-solving partner. In the case of C4 "Customer Integration taken at their word." Every customer is different - we are gearing up to each individual. Starting at the cost of our services to programming additional customer-specific features into our business platform HyBizz!.
We are positioning ourselves primarily as a problem-solving partner. In the case of C4 "Customer Integration taken at their word." Every customer is different - we are gearing up to each individual. Starting at the cost of our services to programming additional customer-specific features into our business platform HyBizz!.
With the development of e-commerce platform HyBizz! you were in 2000 an innovative pioneer in the advertising market. What is HyBizz! exactly?
Since the beginning the company's considerable resources were invested in the development of IT capacity. In 2000, the HyBizz! My Personal Business Platform was launched. With HyBizz! the duly authorized employees of our customers want to place orders directly, without detours, with guaranteed optimal process management. At the same time, a timely controlling and continuous transparency is guaranteed. The result: more responsibility in the periphery and increasing transparency in the headquarters. HyBizz! has been continuously developed together with our customers over the past 10 years on and has become an indispensable service performance for C4 logistics customers.
Our IT services are virtually "the bracket" around our service offerings, they integrate all four divisions. You see, we are process specialists, and thus the "most efficient" among often only "creative" competition.
Our IT services are virtually "the bracket" around our service offerings, they integrate all four divisions. You see, we are process specialists, and thus the "most efficient" among often only "creative" competition.
What do you have planned for the future?
2010, the new HyBizz! 2.0 is launched. With that, we offer our customers a lot more cool features such as the possibility of an extensive campaign management or equipment rental.
In this sense, we shall also the coming years continue to expand our IT services. We see for ourselves the absolute future of business in the consumer environment of our customers. The topic of e-shops for retail merchandising, most companies have no means been exhausted. Company 4 here can provide full service from one source: website / store programming via the C4-IT division, purchase of merchandise products through our promotional department and shipment of the product through C4 Logistics. Also for the pharmaceutical industry, we see an interesting future business (eg online medical travel-shops).
Also: The trend towards the Business Process Outsourcing (BPO) is valid especially in growth and shrinking processes - as we are currently experiencing it. More and more companies are outsourcing their logistics and marketing from activities. Especially in the field of dialogue marketing we are seeing a significant change (additional communication channels in addition to communicating via its own sales representatives) and the associated use of appropriate service providers. In this sense, we focus our competencies more and more to the field dialogue. In addition to the demand-type advertising mailings here personalized mailings of printed materials and designs set the tone.
In this sense, we shall also the coming years continue to expand our IT services. We see for ourselves the absolute future of business in the consumer environment of our customers. The topic of e-shops for retail merchandising, most companies have no means been exhausted. Company 4 here can provide full service from one source: website / store programming via the C4-IT division, purchase of merchandise products through our promotional department and shipment of the product through C4 Logistics. Also for the pharmaceutical industry, we see an interesting future business (eg online medical travel-shops).
Also: The trend towards the Business Process Outsourcing (BPO) is valid especially in growth and shrinking processes - as we are currently experiencing it. More and more companies are outsourcing their logistics and marketing from activities. Especially in the field of dialogue marketing we are seeing a significant change (additional communication channels in addition to communicating via its own sales representatives) and the associated use of appropriate service providers. In this sense, we focus our competencies more and more to the field dialogue. In addition to the demand-type advertising mailings here personalized mailings of printed materials and designs set the tone.
For more information, photos and interview requests please contact us at Company 4:inga.trautmann (at) company4 . de or +49 89 - 321425 - 0